How-To Guides
Practical, step-by-step guides to getting the most from your website and brand.
How to Choose a Web Design Agency: The Questions to Ask
Choosing a web design agency is a big spend and an easy one to get wrong. The seven questions that separate a good studio from an expensive mistake.
How to Speed Up a Slow Website (Core Web Vitals, Plainly)
Why your website's slow, what Core Web Vitals actually measure, and the practical fixes that make the biggest difference — explained without the jargon.
How to Show Up in AI Search: ChatGPT, Perplexity & Google AI Overviews
A plain guide to AI search — how ChatGPT, Perplexity and Google's AI Overviews decide who to cite, and the practical steps to become the answer they give.
How to Write a Brief for Your Website Project
A good brief gets you a better website for less faff. Here's exactly what to put in one — with a simple structure you can copy, fill in and send.
Local SEO for Cheshire Businesses: How to Actually Rank
A practical local SEO guide for Cheshire businesses — the map pack, Google Business Profile, reviews and on-page basics that actually move you up the rankings.
The Website Project Process: What Happens From Kickoff to Launch
What actually happens when you commission a website — the stages, roughly how long each takes, and what you'll be asked to do at each one. No mystery.
Why Isn't My Website Showing Up on Google?
Built a website but can't find it on Google? The real reasons a site stays invisible — from "it's too new" to "it's blocked" — and how to fix each one.
WooCommerce vs Shopify: Which Is Right for Your Business?
An honest, platform-agnostic comparison of WooCommerce and Shopify — the real trade-offs on cost, control, and effort, and how to pick the right one.
7 Signs Your Business Has Outgrown Spreadsheets
Still running the business on spreadsheets? Seven signs they're quietly costing you time, money and mistakes — and what to move to when they are.